The author about the project (source: cult16.wordpress.com):

I changed the title of the exhibition to be more direct: Shifter. Prior to that, it was called "Embarrassed fruit" [Embarrassed fruit]. The project was about a journey of aesthetic forms (like fruit aesthetics) in a global sense. In the States and Canada, organic fruits are now in vogue. It is a process of returning to local production and to natural products, where ideal people buy ugly apples and flawed lettuce leaves and carry them in shopping bags. But all these farmer's markets, it must be said, can only be afforded by some financially stable people. And poor people continue to buy standard plastic apples that travel from one end of the world to the other in trucks and coated with a layer of chemicals for long-distance transportation. This is the globalized absurdity that interests me and becomes the basis for future projects. "Embarrassed fruit" - this name carried a footnote to the expression ugly fruit, ugly fruit, i.e. actually organic, natural or always not the right, but always inaccessible product.